Social Media Executive

Social media marketing executives oversee and handle the social media accounts of businesses as part of the marketing and communication strategy. They create engaging content for the target audience to drive sales, maintain an online presence and get the maximum value from various social media platforms.

Responsibilities Of A Social Media Marketing Executive

• Managing social media accounts and ensuring the consistency of all content with the company's messaging and values

• Repurposing and optimising content for various platforms

• Monitoring and analysing user metrics and engagement

• Creating engaging content for the target audience

• Creating social media advertisements

• Scheduling content release times for engagement

• Developing and creating social media graphics

• Maintaining a secure database of login credentials for all social media accounts.

Skills

Knowledge of different social media platforms

Various social media platforms incorporate new features regularly, such as live streaming, multi-sensory media, short video content and augmented reality. The knowledge of multiple platforms can help you engage the target audience and reach the company's digital marketing goals. It is important to identify which platforms align with business goals, understand the target audience and stay updated with social media statistics before creating a social media strategy for a particular platform.